A nosa terra is a project that was born after studying how we can reduce our Co2 emissions and realizing that planting trees in a country on the other side of the world was not the solution nowhere was looking for.
For us it is very important to get personally involved in the projects, to get to know the people we work with and to always have a local impact. It seemed frivolous to say we are carbon neutral by paying a few hundred euros to a company we don't know to plant trees for us in Peru, for example.
This is a project carried out in collaboration with the "Fragas do Mandeo" Foundation and 4 artists who have donated their works for this cause: Vítor Mejuto, Marco Oggian, Blanca Font and Urbru. Through art and fashion, we reflect on a problem that is very present in Galicia, the eucalyptus and other invasive species. The printing of the garments has been made by Espacio Matrioska, a collective that is dedicated to artistic creation with different disciplines with a participatory work model of social character. They also do a work of management and cultural mediation in the rural environment, more specifically in Os Blancos, Ourense.
10% OF THE SALES OF THE COLLECTION WILL BE DONATED TO THE FOUNDATION WITH THE AIM OF DESUCALIPTICIZING GALICIA AND GIVING BACK ITS RAINFORESTS.
WHAT WILL THE DONATION BE USED FOR?
To buy plots of land where the native forest will be restored and preserved. To eliminate invasive exotic species in areas of high environmental value. To remove waste from the coast and riverbanks. To maintain the fauna and flora reserves they have created.
Our forests of carballo (oak) and castiñeiro (chestnut), among other species, have been threatened by a species from Australia, the eucalyptus. This species was introduced to meet the demand of the forestry industry, as it has a very high growth rate. Little by little it was extended until it currently occupies an area that exceeds the equivalent of about 500,000 football fields in Galicia alone.
Synthesizing is an art in itself and few manage to do it as skillfully as Vítor Mejuto (Barcelona, 1969), an artist living in Galicia and trained in Fine Arts at the University of Salamanca.
Mejuto has a long career as a painter and has exhibited throughout Spain and in places as diverse as New York, Porto, Vienna, Amsterdam, among many others.
His works are part of collections as important as the Galician Parliament, Afundación, María José Jove and Camper Foundation.
Urbru is Bruno Alonso Ruiz.
His artistic project is based on a simple idea, to paint is to think; but at the same time it is very influenced by other types of actions, such as walking, writing and playing.
Inspired by real experiences of Bruno's life, it evolves with a spirit of learning, relating the person with the place he inhabits (currently the village of Os Blancos, in Ourense) with love and care.
Blanca Font (Seville, 1990) is a multidisciplinary artist who works on video, animation, illustration, graphic design and mural.
She gets her inspiration from movies, comics and objects brought from Chinese shops or simply procrastinating watching images from the 2000's on Tumblr. On the other hand, he has a great obsession with color and the search for perfect combinations.
His work has been exhibited in different galleries and festivals around Europe.
Born and raised in Italy, but currently living in Spain, he has worked on more than 150 projects around the world.
Marco wanted to be an illustrator since he was a child. He describes his style as "simple and strong, a 5 year old could do better", and it seems that some of that childlike energy has stayed in his work.
He often uses simple shapes and vibrant colors to highlight and be critical of social and controversial issues. His posters and prints have depicted iconic moments in recent years, from critiques of the Syrian war to the Black Lives Matters riots last June.