ABOUT US
Hi, my name is Yago and I used to work for fast fashion. It all started in 2018 when I had to travel for work to Cambodia first and India later looking to do a production for a client, what I found there shaped my opinion about this industry forever.
Clandestine workshops making garments for the biggest companies in the world at 1€ while workers were not paid even 5€/month, children carrying boxes, people without masks inhaling toxic fumes, rivers of colors and mountains of plastic among other atrocities.
Knowing the reality of who is behind the clothes we consume made me consider starting a project where TRANSPARENCY and traceability would be its basis.
Clandestine workshops making garments for the biggest companies in the world at 1€ while workers were not paid even 5€/month, children carrying boxes, people without masks inhaling toxic fumes, rivers of colors and mountains of plastic among other atrocities.
Knowing the reality of who is behind the clothes we consume made me consider starting a project where TRANSPARENCY and traceability would be its basis.
FROM NOWHERE, WE WANT TO PROVIDE THE MAXIMUM TOOLS FOR OUR CONSUMERS TO KNOW WHAT THEY ARE BUYING, TO MAKE A THOUGHTFUL AND CONSCIOUS PURCHASE. LET'S GET BACK TO BEING CRITICAL WITH BRANDS, TO ASK OURSELVES QUESTIONS AND TO DOUBT EVERYTHING.
THERE ARE THREE PRINCIPLES THAT DEFINE US
TRANSPARENCY
How are we going to set an example if our consumers know neither the impact of our activity nor the traceability throughout the value chain?
INCONFORMISM
We are not nearly as sustainable as we would like to be. For our first collection we use organic cotton, although we will be incorporating lower impact fabrics and best practices.
We believe in self-criticism and the desire to improve as fundamental values to grow.
We believe in self-criticism and the desire to improve as fundamental values to grow.
FASHION-COUNTERCULTURE
For us sustainability is a MUST. We stay alive through collaborations with artists and social activism.
We seek to create change through our community by raising awareness about how fucked we are if we keep treating the planet like this.
We seek to create change through our community by raising awareness about how fucked we are if we keep treating the planet like this.