A nosa terra is a project born after studying how we can reduce our Co2 emissions and realizing that planting trees in a country on the other side of the world was not the solution that nowhere was looking for.
It is very important for us to get personally involved in the projects, get to know the people we work with and always have a local impact. It seemed frivolous to us to say that we are carbon neutral for paying a few hundred euros to a company we don't know to plant trees for us in Peru, for example.
This is a project carried out in collaboration with the “Fragas do Mandeo” Foundation and 4 artists who have donated their works for this cause: Vítor Mejuto, Marco Oggian, Blanca Font and Urbru. Through art and fashion, we reflect on a problem that is very present in Galicia: eucalyptus trees and other invasive species. The printing of the garments has been carried out by Espacio Matrioska, a group dedicated to artistic creation with different disciplines with a model of participatory work of a social nature. They also do cultural management and mediation work in rural areas, more specifically in Os Blancos, Ourense.
10% OF THE SALES OF THE COLLECTION WILL BE DONATED TO THE FOUNDATION WITH THE OBJECTIVE OF DESEUCALITIZING GALICIA AND RETURNING ITS WET FORESTS.
WHAT WILL THE DONATION BE USED FOR?
To buy mountain plots in which the native forest will be restored and preserved. To eliminate invasive exotic species in areas of high environmental value. To remove waste on the coast and on the banks of the rivers. To maintain the fauna and flora reserves that they have created.
Our carballo (oak) and castiñeiro (chestnut) forests, among other species, have been threatened by a species from Australia, the eucalyptus. This species was introduced to satisfy the demand of the forestry industry, since it has a very high growth rate. Little by little it spread until it currently occupies an area that exceeds the equivalent of some 500,000 football pitches in Galicia alone.
Synthesizing is an art in itself and few manage to do it with as much skill as Vítor Mejuto (Barcelona, 1969), an artist residing in Galicia and trained in Fine Arts at the University of Salamanca.
Mejuto has a long career as a painter and has exhibited throughout the national territory and in places as diverse as New York, Porto, Vienna, Amsterdam, among many others.
His works are part of such important collections as the Galician Parliament, Afundación, María José Jove and Fundación Camper.
Urbru is Bruno Alonso Ruiz.
His artistic project is based on a simple idea, painting is thinking; but at the same time he is highly influenced by other types of actions, such as walking, writing and playing.
Inspired by Bruno's real life experiences, it evolves with a learning spirit, relating the person with the place they live in (currently the village of Os Blancos, in Ourense) with affection and care.
Blanca Font (Seville, 1990) is a multidisciplinary artist who works on video, animation, illustration, graphic and mural design.
He draws inspiration from movies, comics and items brought from Chinese stores or simply procrastinating by looking at images from the 2000s on Tumblr. On the other hand, he has a great obsession with color and the search for perfect combinations.
His work has been exhibited in different galleries and festivals around Europe.
Born and raised in Italy, but currently residing in Spain, he has worked on more than 150 projects around the world.
Marco wanted to be an illustrator since he was a child. He describes his style as “simple and strong, a 5-year-old could do better”, and it seems some of that childish energy has carried over into his work.
He often uses simple shapes and vibrant colors to stand out and be critical of controversial and social issues. His posters and prints have depicted iconic moments from recent years, from criticism of the Syrian war to the Black Lives Matters riots last June.